Find out what's holding back
your contractor leads.
Send a few details about your business. GroundSet will review your Google Ads, local search visibility, Google Business Profile, website lead-tracking, and document/close-rate flow — then identify the highest-priority fixes ranked by effort and revenue impact.
Five pillars,
one prioritized fix list.
Each pillar gets the same treatment: real account screenshots, source data from your own Google properties, and a ranked list of the highest-impact fixes — not a generic 50-item checklist.
Wasted spend & conversion gaps
- Search-term audit and negative-keyword gaps
- Location targeting and geofence cleanup
- Conversion tracking and call-extension setup
- Wasted-spend estimate, dollar-by-dollar
Map-pack & service-area visibility
- City-by-city ranking grid (your service area)
- Service-area page depth and content fit
- Schema, NAP consistency, and citation gaps
- Internal linking and Search Console health
Map-pack trust signals
- Categories, services, and area-served fit
- Photo coverage and review velocity
- Posts cadence and Q&A seeding
- Verification, hours, and edit-history risk
Conversion & lead capture
- Landing-page above-the-fold and trust signals
- Form, call, and lead-quality tracking
- Mobile speed and Core Web Vitals
- Multilingual intake (EN · PT · ES) where relevant
Documents & close rate
- Estimate, invoice, and change-order standards
- Trust signals customers see before signing
- Review-request workflow tied to job completion
- One-tap referral and re-engagement flows
Methodology, not a checklist.
Every contractor's account is different, but the order of operations is the same. Here's exactly how the review happens, in the sequence it happens.
Read-only access, never write access.
You grant me read-only access to your Google Ads, Search Console, and Google Business Profile. I never need to change anything inside your accounts to do the review. If you don't want to grant access, you can send screenshots of the same dashboards — the review still works, it just takes longer.
Last 90 days of source data.
Search-term reports, conversion paths, GBP insights, GSC queries by page, ranking grids run from your service-area cities. The review is grounded in your actual data, not an industry benchmark.
Each of the five pillars, one at a time.
The five pillars from the previous section get the same treatment: real findings with screenshots, a one-line problem statement, and a one-line fix. Findings are ranked by impact, not by complexity.
- Wasted-spend dollar estimate, where applicable
- Map-pack visibility delta vs. competitors in your service area
- Conversion-path leaks (form, call, lead-quality)
- Trust-signal gaps a customer sees before signing
Highest impact, lowest effort, on top.
Every finding gets two scores: estimated impact (low / medium / high) and estimated effort (you-can-do-it-today / needs-a-week / needs-a-vendor). The list is sorted by impact-to-effort ratio so the things that matter most are at the top.
30 minutes, your questions, your decision.
I walk through the report on a video call. You decide what to do with it. No upsell pressure on the call. If you want to hire GroundSet to implement, that's a separate conversation — the audit stands on its own.
One follow-up email, 90 days later.
I send you a single email 90 days after the audit asking which fixes shipped and what changed. No invoice attached. The follow-up is how I learn whether the prioritization was right — your reply helps the methodology improve, and you get a sanity check that the fixes you implemented actually moved the metrics they were supposed to move.
What it costs, both sides.
The audit is free in dollars. It still costs both of us time. Here's the honest breakdown so you know what you're saying yes to.
- Your time
- ~20 minutes to grant read-only access (Google Ads, Search Console, GBP) and answer four questions about your service area, target jobs, and current monthly spend. Plus the 30-minute walkthrough call once the report is ready.
- My time
- 4–6 hours of focused review per audit. The pillar review is the longest step (2–3 hours), the fix-list ranking is the next longest (1–2 hours), and everything else takes about 30 minutes each.
- Turnaround
- 5–7 business days from when you finish granting access to when you receive the report. Slower if your accounts are large (heavy search-term reports, multi-location GBP, etc.) — I'll tell you upfront if I expect more than 7 days.
- Deliverable
- One PDF (12–18 pages, depending on findings), one Loom walkthrough video (15–25 minutes, your account-specific narration), and one shared Google Sheet with the prioritized fix list so you can track what gets shipped over the next 90 days.
- Languages
- Report and walkthrough delivered in English, Portuguese, or Spanish — whichever you prefer. The methodology is the same in all three.
- What it doesn't include
- Implementation. The audit identifies the fixes; it doesn't make them. If you want GroundSet to implement, that's a separate engagement. If you want to hand the list to your existing team or another vendor, that's fine too — the report is written so any competent SEO/Ads operator can act on it.
Daniel Castro, not a junior analyst.
Founder, GroundSet Digital · Worcester, MA
Every audit on this page is reviewed and written by me. There's no agency layer between us — you don't get handed off to a junior, and you don't get a generic 50-item checklist with your business name swapped in.
I built GroundSet specifically for Massachusetts contractors because that's the market I know best: the cities, the trades, the bilingual customer mix, the licensing realities, and what actually moves the phone lines. The methodology above is what I run on every account I review, in the order I run it.
One finding, one page.
Every finding in the deliverable PDF follows the same one-page format. Here's a sample page — a Worcester roofing contractor scenario showing how a single Google Ads finding gets documented, scored, and turned into an action item.
$1,860/month wasted on broad-match queries that don't convert.
roof repair matched 211 search terms across 90 days. The top 12 (by spend) include flat roof tar paper, diy roof leak fix, tarp for roof at home depot, and cheap roof patch — every one a DIY query, not a job. $1,860/month spent, $0 in form fills or call-tracking conversions from those terms.What changes in the first 90 days.
A snapshot from a Framingham plumbing contractor 90 days after they shipped the top six fixes from their audit. Numbers are pulled from their own Google Ads, Search Console, and GBP insights dashboards.
From bidding on traffic to ranking for it.
Bilingual Brazilian-Portuguese owner-operator, residential plumbing, 6 service-area cities. Came in spending $4,200/month on Google Ads with no SEO budget, no GBP photos in the last 6 months, and a website with one homepage and one contact form. Audit identified 14 fixes; they shipped the top 6 themselves over the following quarter.
vs. 90-day baseline
(was $137 pre-audit)
“I thought I needed more spend. The audit showed me I needed less spend and a better Google Business Profile. Six fixes, three months later, my phone rings more and I'm paying less for it.” — Owner-operator, Framingham plumbing contractor
- Added 47 negative keywords to a new shared list (cut $1,940/mo waste with no lead-volume drop)
- Filled all 14 missing Google Business Profile attribute fields (services, payment types, accessibility, languages spoken)
- Built service-area pages for the six cities they actually serve, replacing the single "areas we serve" sentence on the homepage
- Posted weekly GBP photos of completed jobs (12 photos in 90 days) with city + job-type captions
- Wired call tracking on the website and GBP so every lead source is attributable
- Added a Portuguese-language version of the homepage and primary service pages, with hreflang markup connecting EN ↔ PT
Client name withheld at their request. All numbers pulled from the contractor's own Google Ads, Search Console, and Google Business Profile dashboards over a 90-day window. Results vary by trade, market, and starting condition; an audit is the baseline measurement that tells you what's realistic for your account.
Send a few details.
Get back a prioritized fix list.
No pitch deck, no auto-enrolment, no upsell call. We respond within one business day during operating hours (8AM–8PM, 7 days).
What happens next
Four steps. No pressure, no auto-enrolment, no upsell call.
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1Send a few detailsYour business, the part of the funnel that feels weakest, and any tracking access you can share.
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2We review the five pillarsGoogle Ads, local search visibility, Google Business Profile, website & lead tracking, and your estimate/invoice document flow.
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3You get a prioritized fix listThe highest-impact fixes ranked by effort and revenue impact, with screenshots and source data.
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4You decide: DIY or hire usTake the list and run it yourself, or have GroundSet implement. Either way, no pressure.
Request the review
Form sends through Formspree. We reply within one business day during operating hours (8AM–8PM, 7 days).
Free audit. No obligation. Clear next steps — no generic pitch.
Thanks — we got your request.
We'll review your site, Google Ads, and Google Business Profile, and email you within one business day with a priority fix list.
- You'll get a confirmation email at the address you submitted.
- GroundSet reviews your five pillars (Ads, local SEO, GBP, site & tracking, documents).
- You receive a prioritized fix list with screenshots and source data.
- You decide: run the fixes yourself, or have GroundSet implement.
Common questions before you submit.
Is the audit really free? What's the catch?
No catch. The audit is a one-time review with a written fix list — yours to keep. We do this because the implementations we get hired for almost always start with one. There is no auto-enrolment, no minimum commitment, and no pressure call. Some contractors take the list and run it themselves; that's fine.
How long does the audit take, and what do you need from me?
Most audits take us 4–6 hours of focused review and turn around within one business day. We need: your website URL, your Google Business Profile link, and read-only access to Google Ads (manager link) and Search Console if you have them. If you don't have access, we still review what we can see externally and tell you exactly what to add.
Do you only audit Google Ads, or other platforms too?
For Massachusetts contractors, the highest-leverage paid channel is almost always Google Ads — Search and Local Services Ads. We audit those plus your organic local visibility, Google Business Profile, and website lead capture. We don't audit Meta Ads, TikTok, or display networks because contractor money rarely belongs there.
What happens after I get the report? Do I have to hire you?
No. The report is yours regardless of next steps. About half our audit recipients implement the fixes themselves; the other half have us run the work on a monthly retainer ($750–$2,500/mo depending on scope). We work with one or two contractors per service area and turn down clients we can't actually move the needle for.