Google Ads
Google Ads built for Massachusetts contractors.
Most contractor Google Ads accounts are bleeding money on clicks that will never become jobs. Wrong targeting, broad match keywords, no negative lists, and no call tracking are the basics that most agencies skip. We fix them.
Get a Free AuditWhat's Included
Campaign setup and ongoing optimization built for contractors.
Account audit and cleanup
We review your current account structure, targeting, keywords, and spend history to identify wasted budget.
Service-area targeting
Geo-targeting is aligned with the towns and service radius where you can actually take jobs.
Keyword and match type setup
Phrase and exact match keywords for core services, supported by negative keyword lists from day one.
Call tracking and conversion setup
We set up tracking so you can see which clicks turn into calls, not just impressions.
Monthly optimization
Search term review, negative keyword expansion, bid adjustments, and plain-language reporting.
Why It Matters
Most contractor ad accounts are set up to spend budget, not produce qualified calls.
Default Google Ads settings are broad by design. For contractors, that often means budget leaks from bad search terms, bad geography, and untracked calls.
A cleaner account focuses spend on the services and towns that actually matter, then measures whether clicks turn into calls and booked work.
How It Works
Audit first.
Then build.
01 - Audit
We review your account.
We inspect campaigns, keywords, targeting, conversion tracking, and spend history to find what is costing money.
02 - Build
We rebuild the right structure.
Campaigns, keywords, geographic targeting, negative lists, and call tracking are set up around qualified local demand.
03 - Optimize
We improve it every month.
Search terms, budgets, bids, and lead quality are reviewed so the account keeps getting tighter.
Who This Is For
Contractors who are spending on ads but not seeing enough qualified calls.
You're running Google Ads but cannot tell whether they are working
You're getting clicks from outside your service area
Your spend keeps rising but booked jobs are not following
You do not have call tracking or conversion tracking set up correctly
You serve Worcester County or surrounding Massachusetts towns
FAQ
Questions contractors usually ask before starting.
These are the practical questions that usually come up after the audit and before deciding what to fix first.
What does Google Ads management usually include for a contractor?
The work usually starts with an account audit, campaign structure review, location targeting, keyword and match type cleanup, negative keyword expansion, landing page review, and conversion tracking. For contractors, the goal is not just cheaper clicks. The goal is to separate real calls and form leads from searches outside the service area, wrong-service searches, job seekers, renters, and other traffic that will not turn into booked work.
How quickly can Google Ads cleanup reduce wasted spend?
Some waste can usually be reduced as soon as location settings, broad keywords, and obvious negative keywords are fixed. Lead quality takes longer to judge because the account needs fresh search-term and conversion data. A practical first review window is usually the first 30 days, followed by ongoing monthly cleanup so the account keeps learning from real calls, forms, and booked-job signals.
Do you set up call tracking and conversion tracking?
Yes. If tracking is weak or missing, it is part of the cleanup. Contractors need to know which campaigns, keywords, and landing pages produce useful calls and forms, not just clicks. The setup can include click-to-call events, form submissions, tracked phone calls, and GA4 events where appropriate. The reporting should make it easier to see lead quality instead of only seeing ad platform activity.
Do you manage Local Services Ads or only Google Search Ads?
GroundSet can review Local Services Ads as part of the broader lead system, but the core Google Ads service focuses on search campaign structure, targeting, landing page fit, tracking, and ongoing optimization. If Local Services Ads are active, they should be evaluated next to search ads so the contractor can see which source is producing better calls, better job types, and less wasted budget.
Boston metro Google Ads
Running ads for Boston-area contractor work?
See how we structure Google Ads for contractors targeting Boston, Cambridge, Quincy, Newton, Somerville, and nearby high-competition markets without wasting budget outside the real service area.
Worcester County Google Ads
Running ads for Worcester-area contractor work?
See how we structure Google Ads for contractors targeting Worcester, Auburn, Shrewsbury, Holden, Westborough, and the wider central Massachusetts service area.
Pioneer Valley Google Ads
Running ads for Springfield-area contractor work?
See how we structure Google Ads for contractors targeting Springfield, Chicopee, Holyoke, Westfield, and the wider Pioneer Valley without leaking spend into Hartford-area searches.
Find out what your Google Ads are actually doing.
Free audit - we'll review your account and tell you what is weak.